
If I were to apply only one beauty product before leaving the house, it would be concealer. My undereyes and my eyelids are so prone to dark shadowy-ness that I swear it looks like I have a penchant for punching myself in the face as part of my morning routine. If I want to run down the street in the morning to grab a coffee, I either need to put on concealer or wear sunglasses, or I fear that small children will run away from me, screaming in terror, convinced that they just saw a real life zombie coming out of their local Starbucks.
As a result of my unrelenting dark circles, concealer and I have a very intimate relationship. I swear that I have tried EVERY concealer and eye brightener that any magazine, beauty blog, or friend has ever recommended. YSL Touche Eclat, Laura Mercier Secret Camouflage, Lancome Effacernes, Benefit Boi-ing, Smashbox Photo Op, Bobbi Brown, Clinique, Tarte....okay, I'm going to stop naming concealers I've tried because this is actually getting really depressing and kind of shameful. The point is, out of ALL of the concealers I've tried, this Maybelline one is my favorite.
I realize that my dedication to this concealer, out of all the concealers in the world, is kind of weird and random, but I freaking love this product and I've been using it for years now. Actually, I take that back. I kind of hate this product - I would love to not be shackled to my drug-addict-like attachment to concealer. And no, it doesn't work miracles, my eye circles are still the bane of my facial existence. (Yes, I know, my life is SO hard.) But regardless, this concealer is the best one I've got.
Sometimes I'll get curious and try something else, but I always come back to this. It's not too sheer but not too thick, it's not sticky, and it doesn't crease (especially not if I set it with a tiny bit of Make Up For Ever HD Microfinish Powder). This concealer comes in many different shades (sometimes I go lighter or darker based on the time of year, or mix a pink-based hue with a yellow-based hue.) It lasts a really long time, it's inexpensive (especially if you buy it online), and it doesn't irritate my usually-sensitive skin.
The wand applicator is great. I've found that most concealers that have a similar consistency to this one are packaged so that you have to click a button or knob on a pen-like contraption in order to dispense more of the product, and then oftentimes too much concealer blobs out at once and you end up wasting it (which is especially annoying when you are dealing with a very expensive concealer).
Several of my friends have started using this concealer based on my rave reviews (and this is probably also a good indication that my dark circles do in fact look far less horrifying once I have applied this product).
I bought this to use as an under-eye concealer, but it was too thin/watery. I like thick, creamier products for my under-eye area. However, this is fantastic for cleaning up my eyebrows after filling them in. I've been using this concealer for my brows everyday since I got it. This shade matches my skin tone perfectly so I don't get that awful "halo" effect on my brows. (For reference, my MAC shade is NW45.)
I've been using this concealer for about a year now. I typically don't repurchase products because I am always looking for new and better products to try in place of something that just got the job done. I had to repurchase this product because it's honestly so great.
I wear the color 30 Cafe and it works perfectly. It doesn't give an ashy look, and it blends seamlessly. I apply it in one smooth stroke under my eyes and blend it in a V shape. One thing that I don't like about this product is that it was crease under my eyes, but I found a way to minimize that. if anyone else finds this to be a problem, I find that letting it sit for a minute or two to dry, then blending decreased the crease effect. I usually apply, finish my brows, then blend with a small foundation brush. After that, I set it with a powder. This usually works for me.
I definitely recommend this concealer to anybody because it is inexpensive, blends easily, has true, rich colors, and gives moderate coverage. The reason I gave 4 stars was because of the creasing, and also because it isn't a super long wear concealer. If you're looking for a concealer that will last you 10 hours, this isn't it. But it doesn't advertise to be long-wearing, so it doesn't bother me.
If pure interesting in buying this, try it out because I think it is a wonderful product. If it doesn't work out, it was only a few bucks anyway.
My favorite concealer of all time! I was originally using the Becca coverage concealing creme spending $30+. I then was introduced to this concealer and have stopped using Becca! I have saved a lot of money and I still get the coverage I need! You do not need to apply a lot. I use this concealer everyday under my eyes and it has lasted me 2 months! LOVE LOVE!
This concealer blends really well with my skin, and it hides all my imperfections. It also brightens my skin and gives it a nice look. This is a great affordable concealer.

Feature Product
- MAYBELLINE CONCEALER: With 12 shades, this oil-free concealer matches skin tones to deliver a more even complexion, with a flawless natural finish. The oil-free formula is breathable for natural-looking coverage that won't clog pores.
- A SHADE THAT FITS ME: Maybelline Fit Me liquid concealer provides coverage for a wide array of skin tones, from Fair to Cocoa. Use as a redness, blemish, and under eye circle concealer for a flawless, natural-looking finish.
- MAYBELLINE FIT ME FOR A FLAWLESS FACE: With Dewy+ Smooth foundation with SPF 18, Matte + Poreless foundation, concealer, powder, finishing powder, & blush, Maybelline New York Fit Me collection has everything you need to put your best face forward.
- MAYBELLINE HAS WHAT YOU NEED to create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to au natural lip balms.
- REMOVE MAYBELLINE MAKEUP WITH MICELLAR WATER: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup.
Description
Flawless that lets the real you come through. It's makeup that doesn't mess with you. No oils. No waxes. No nonsense. Natural coverage that leaves skin the way it was meant to be: fresh, breathing, natural. Exclusive translucent base and lightweight pigments allow skin's natural highs and lows to show through. Non comedogenic, dermatologist tested, ophthalmologist tested, fragrance free.
This was the first liquid concealer I have purchased (previously didn't use any or got a lipstick-looking cream sort of one as a gift and didn't like it). After reading reviews and figuring out which on would be good quality, but cheaper - since I hadn't used it and didn't know if I'd like it - I came across this one.
After having it for a few months now - I love it. I would definitely buy this again. I use it to cover imperfections or to hide dark circles under my eyes as a touch-up after work etc.
I was a tad nervous to pick a color online, but the one I ordered worked perfectly. (I'm quite pale and have a slight red undertone and ordered 25 medium.)
I have had no discomfort or irritation occur, which is not something I normally have to worry about - I don't have particularly sensitive skin. I am on the oily side, but wearing this had has no ill-effects.
I do notice that after a long day sometimes bigger imperfections will end up showing though, but I chalk this up to normal make-up fading that happens as you wear it longer and am experimenting with make-up setting sprays and primers. :) This is easy enough to keep in my purse and dab on touch-ups if I am going somewhere further after work, so I have no real complaints.
I chose shade 15 fair. Surprisingly, it was the perfect match for my skin. I also got the foundation in shade 115. Perfect. For comparison, I am shade 202 in Loreal's infallible foundation, shade light beige in elf's concealer, light in benefit's the big easy foundation, and porcelain in too faced's born this way foundation.
I have dry to normal skin so I hate mattes. This one is definitely a very dewy foundation and it lasts all day. I love it. Will definitely repurchase.
I also have very sensitive skin. I have found that I am allergic to neutrogena and catrice and la girl formulas but this one is gentle on my skin. So if you have sensitive skin, this is for you.
Only reason why I didn't give this four stars is because it doesn't completely cover dark circles all day, it will fade.
This is perfect for my undereye area, and it conceals other spots pretty well. I do bake to help it set, but I typically don't need to reapply during the day. Keep in mind that I'm not exactly active, so I can't speak to staying power when someone sweats a bit more, but it does work for someone like me, who is more sedentary at a desk job. It's light enough that it does help conceal and brighten around the eyes. I'm not a pale princess, but I also can't use it as contour besides the area under my eyes, so it still works pretty well for someone like me.
It hasn't irritated my eyes, as far as I know, either, and they tend to be fairly sensitive to irritants. I haven't had breakouts, either, in the areas I use it to spot-conceal, so it appears to be fairly good for my combination dry/oily skin. (It's a weird place to be skin-wise, but I work with it.) I haven't noticed oxidation, which was a problem I had with another brand.
As far as drugstore brand concealers go, this one is perfect for me.
I typically use high end concealers due to my lifelong struggle with severe hereditary circles. For me, money is basically no object when it comes to concealer - I just want something that will make me look like I don't have two black eyes! I tried this stuff a couple years back and liked it, but continued to experiment. Several hundred dollars later, and I'm back to Fit Me as my daily concealer. Is it the most opaque coverage? No. But, now that I'm 32 I need something that isn't drying or cakey, and I'm willing to sacrifice a bit of coverage for a more youthful, natural look. I played around with super emollient concealers like Tarte Maracuja and It Cosmetics Bye Bye Undereye, and I'm not saying I'm going to toss them out, but for every day this stuff wins due to its easy application and blending. The doe foot applicator is a boon on rushed mornings. The formula feels very similar to Nars Radiant, however I find this gives a more natural finish. The Nars tends to dry up and crack on me. I do use a color corrector first due to the severity of my circles (Armani, the orange one) and I set with Laura Mercier Brightening powder and a spritz of Mac Fix +. This combo is working beautifully. I say give it a shot. It's cheap as hell and if you think it sucks just throw it in your purse as a backup.
Light: is not the shade for you unless you have an orange undertone
FAIR: if you’re pale, PORCELAIN like the one girl who claimed it was too orange she had the wrong color
The fair shade is similar to urban decay vanilla
It’s light and pretty and it’s lightweight
Try it it’s a couple bucks btw target will price match amazon on this item in person
You’re welcome

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